Can You Pass the Email Marketing Compliance Quiz?

Answer the questions below to test your knowledge! Once you’re done, enter your email so I can send you your results—plus a free Email Marketing Checklist to help you stay compliant.

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Question 1: Consent Matters

Which of the following methods is the most compliant way to collect email subscribers?

A) Adding all business contacts to your list automatically.

B) Using a double opt-in form on your website.

C) Purchasing a list of emails from a third-party vendor.

D) Sending cold emails and assuming consent if they don’t unsubscribe.

Question 2: Subject Line Compliance

Which subject line is NOT compliant under the CAN-SPAM Act?

A) "Your Free Guide is Here—Download Now!"

B) "Re: Our Call Yesterday" (when no call happened).

C) "Exclusive Discount Just for You!"

D) "Last Chance to Save—Sale Ends Tonight!"

Question 3: Opt-Out Requirements

How long do you have to honor an unsubscribe request?

A) 24 hours

B) 3 days

C) 10 business days

D) You don’t have to honor it if they previously consented.

Question 4: Data Privacy & Security

Which of the following is NOT a best practice for handling subscriber data?

A) Encrypting stored customer data.

B) Keeping detailed records of consent.

C) Selling subscriber data to third parties.

D) Regularly reviewing and updating privacy policies.

Question 5: Physical Address Requirement

True or False: Every marketing email must include a valid physical business address.

True

False